Shift in Consumer Behavior: From Refunds to Insurance Claims

India’s Shifting Consumer Behavior in the Online Retail Landscape

The rise of online shopping and quick-commerce applications has notably altered consumer behavior, particularly concerning how damaged or missing items are handled. Traditionally, consumers opted for refunds in such cases, but a shift is emerging towards insurance claims, particularly for perishable items.

The report delves into the operational changes that platforms must navigate as they adapt to this new consumer expectation of insurance claims, which may require different handling processes compared to traditional refund models.

For legal professionals focusing on consumer rights and online commerce, it’s crucial to understand these evolving consumer trends to better advise clients on compliance and risk management strategies in this changing landscape.