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ITAT Deletes Transfer Pricing Addition for Fujifilm's Income
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Income Tax Appellate Tribunaltax

ITAT Deletes Transfer Pricing Addition for Fujifilm's Income

July 29, 2026

The ITAT has overturned a transfer pricing addition made on Fujifilm's income, citing a rejection from the Delhi HC regarding the application of the Bright Line Test for determining the arm’s length price.

ITAT Overturns Transfer Pricing Addition for Fujifilm

The Income Tax Appellate Tribunal (ITAT) has ruled to delete a transfer pricing addition levied on Fujifilm's income. The decision was influenced by the Delhi High Court's prior rejection of the Bright Line Test for computing Arm’s Length Price (ALP) in transfer pricing cases.

The Tribunal examined the determination made by the Transfer Pricing Officer (TPO) and noted that the absence of pertinent reporting in Form No. 3CEB regarding Advertising, Marketing and Promotion (AMP) expenses further complicated the analysis of ALP. This ruling specifies that methods applied must align with accepted legal standards to ensure fair tax assessments.

This outcome is vital for practitioners involved in transfer pricing as it reinforces the principles that need to be adhered to when advocating for ALP determinations. Companies must ensure compliance with documentation standards to avoid re-assessment of transfer pricing additions and maintain consistent practices across similar cases.

Citations

  • ITAT (2026) Tax Reporter
Practice Areas:tax