NUSRL's DPIIT–IPR Chair invites research papers on AI's impact on trademarks and consumer trust. Abstracts due by November 20, 2026.
DPIIT–IPR Chair Calls for AI & Trademark Research
The DPIIT–IPR Chair at the National University of Study and Research in Law (NUSRL), Ranchi, has issued a call for submissions for a thematic issue titled 'Brands at the Edge of Intelligence: Trademarks, Technology, and Trust in the AI Economy'. The initiative seeks original research exploring how artificial intelligence affects trademark enforcement, brand identity, and consumer perception in digital marketplaces.
Submissions should address intersections between AI-driven branding tools, automated infringement detection, deepfakes, and the reliability of AI-generated endorsements. The deadline for abstracts is November 20, 2026, with full papers invited upon acceptance. The project aims to inform future regulatory frameworks under the Department for Promotion of Industry and Internal Trade (DPIIT), especially as AI integration accelerates in e-commerce and marketing.
This opportunity is particularly relevant for practitioners and academics working at the intersection of IP law and emerging technologies. Selected contributions may influence policy drafts such as the proposed AI Use Guidelines by the Trade Marks Registry and discussions on liability for AI-generated confusion or passing-off.
