NUSRL Ranchi invites research papers on AI’s impact on trademarks and consumer trust. Abstracts due by 20 November 2026.
Academic Call: AI, Trademarks, and Consumer Trust
The DPIIT–IPR Chair at the National University of Study and Research in Law (NUSRL), Ranchi, has launched a call for research submissions for an upcoming conference titled Brands at the Edge of Intelligence: Trademarks, Technology, and Trust in the AI Economy. The focus is on interdisciplinary research examining how artificial intelligence affects brand identity, consumer perception, and trademark enforcement.
Areas of interest include AI-generated marks, deepfakes in brand impersonation, algorithmic confusion in search rankings, and liability for AI-driven infringement. The Chair encourages submissions from legal, technological, and behavioural science perspectives. Selected papers will be published in a special issue of the NUSRL Journal of Intellectual Property Rights.
This initiative offers a platform for legal practitioners and scholars to shape emerging jurisprudence. Given the rapid deployment of AI in marketing and e-commerce, contributions could inform future regulatory frameworks. Abstracts (300–500 words) must be submitted by 20 November 2026 via email to iprchair@nusrlranchi.ac.in.
